About Serander
Hi, I'm Gültaç.
I was born and raised in Istanbul, and today I call Berlin home. Food was always at the centre of my life. Some of my earliest memories are of long evenings around the family table, where meals were never rushed and conversations often lasted longer than the food itself. Friends, neighbours, and relatives were always welcome, and the kitchen was usually the busiest room in the house.
For generations, my family has been part of the food industry. What began as a small trading business run by my father and uncle grew steadily over the years. Growing up in that world meant learning early on where good ingredients come from, when they are in season, and how to recognise quality.
In 2001, my family founded Serander in Turkey. Our goal was simple: to offer spices as fresh, aromatic and full of character as the ones we had treasured for generations.
My own path later took me into agriculture, nutrition and food research. But the passion for good food never changed.
When I think of home, I think of the smell of mantı with hot butter, pul biber and mint. That smell still takes me straight back to my mother's kitchen. That, for me, is the power of spices: they don't just add flavour to a dish — they bring back memories and create new ones.
When I moved to Germany, I brought spices back in my suitcase every time I visited Turkey. I missed the freshness, the aromas and the depth of flavour I had grown up with. At some point I asked myself a simple question:
Why should these spices only be found in my own kitchen?
That question became Serander Germany.
Today we bring the spices my family has trusted for years to Germany and Europe. My wish is simple: that they find a place in your kitchen, just as they have found one in mine for years.
From my home to yours.
Welcome to Serander.